New Products

Herbal Essences Launches Papaya + Citrus Haircare Collection

A strength-boosting shampoo and conditioner are built around a bright, tropical fragrance.

As the Love Island collaborations in personal care continue to bear fruit, Herbal Essences has developed a Papaya + Citrus Strength Collection with the hot television show’s Amaya Papaya.

Available at national retailers this summer, the collection — inclusive of a strengthening shampoo and conditioner built around a bright papaya-and-citrus scent — marks an extension of the brand’s existing partnership with the TV personality.

Dubbed a “vacation in a bottle,” the formula is powered by jojoba seed oil and citrus peel oil. It opens with citrus notes that settle into a warm, sweet and bright scent, according to the brand.

“I absolutely love this collection. It’s tropical, sweet, warm and a little extra – which is exactly my vibe,” said Amaya. “Beyond the scent, these products leave my hair stronger, shinier and healthier after every wash. It’s no secret that Herbal Essences is my go-to for haircare, so this extension of our partnership just made perfect sense… This collab really feels like me in a bottle.”

For more on the hair care market, go here.

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